Brand
Fireblaze AI School Brand Guidelines
The logo, colours, typography, imagery and writing rules we use across the website, ads and printed material. Every value on this page is taken from what is live on this site, so you can copy it exactly.
Last updated: 13 October 2026
Fireblaze AI School brand in brief: the brand is Fireblaze Orange (#FF6B00) on white, with near-black text (#111111), set in Manrope for headings and Inter for body copy. The logo is an orange rounded-square mark with a white "F" beside the wordmark "Fireblaze AI School", where "AI" is orange. The tagline is "Ignite • Inspire • Innovate". Copy is plain and specific, never uses invented statistics, and does not use em dashes.
Ground truth
Key Facts That Never Change
These must read identically on every page, ad, deck and social post.
| Name | Fireblaze AI School |
|---|---|
| Legal entity | Fireblaze Technologies Private Limited (the school is a unit of it) |
| Tagline | Ignite • Inspire • Innovate |
| Founded | 31 October 2017 |
| NASSCOM | Partner for the PGP in Data Science & Analytics only, confirmed in 2024. Never imply it covers other programs. |
| Centres | Three in Nagpur: Mate Square (head office), Nandanvan and Sadar |
| Fees | Always quoted inclusive of 18% GST |
| Contact | info@fireblazeaischool.in |
Name usage: write "Fireblaze AI School" in full on first mention. "Fireblaze" alone is fine afterwards. Do not abbreviate it to initials in public copy.
Logo
The Logo
Two parts: the mark and the wordmark. They are used together in the header and footer, and the mark alone is used where space is tight, such as the favicon.
Fireblaze AI SchoolPrimary lockup on white
Fireblaze AI SchoolLockup on dark surface (#0B0B0D)
Mark alone, for favicons and avatars
Do
- Use the vector file (SVG) wherever possible
- Set the wordmark in Manrope 800 with slightly tight tracking, with only the letters AI in orange
- Keep clear space around the lockup of at least the width of the mark's vertical stem on every side (recommended)
- Place it on white, on very light surfaces, or on the dark surface (#0B0B0D)
- Keep the mark's proportions fixed when resizing
Do not
- Stretch, rotate, outline or add shadows or effects
- Recolour the mark or put the wordmark entirely in orange
- Place it on busy photographs or on orange, where the orange mark disappears
- Redraw the mark or retype the wordmark in another font
- Use it to suggest an endorsement or partnership without written permission
Reuse by others: partners, media and students need written permission before using the logo. Email info@fireblazeaischool.in with where and how it will appear.
Colour
Colour Palette
Orange is the signal colour. Most of every page is white, near-black and neutral grey, so orange stays rare enough to mean something.
#FF6B00Primary brand colour, links, accents#FFA14AGradient end, highlights135° #FF6B00 → #FFA14APrimary buttons, hero accents#FF812EFill of the logo mark only#FFF3EASoft backgrounds, callouts#FFE8D6Icon tiles, subtle emphasis#111111Headings and primary text#1E1E1EBody text#0B0B0DFooter, dark sections#6E6E73Secondary text#E5E5EADividers and card outlines#F7F7F8Alternate section background#7B61FFSecondary accent for AI elements#4D9FFFTertiary accent, rare#22C55EConfirmation and checksHow to apply it
- Mostly neutrals (white, #F7F7F8, #111111), with orange as the accent and purple or blue used rarely
- Use purple only to mark AI-specific elements, never as a second primary
- Use the brand gradient for primary buttons and one hero accent per page
- Use orange text and icons for emphasis on white, but not for long text
Contrast, measured
- Near-black #111111 on white: 18.9:1 (passes everywhere)
- Muted #6E6E73 on white: 5.1:1 (passes AA for body text)
- Orange #FF6B00 on dark #0B0B0D: 6.9:1 (passes AA)
- Near-black #111111 on orange #FF6B00: 6.6:1 (passes AA)
- White on orange #FF6B00: 2.9:1, which is below the 3:1 minimum even for large text
Known gap: the primary buttons currently use white text on the orange gradient, which falls short of WCAG AA contrast. For new designs where legibility matters, set text in near-black (#111111) on orange, or keep white text large, bold and short, and never use white on orange for body copy.
Typography
Typography
Two free Google Fonts. Manrope gives headings their shape, Inter keeps long text easy to read.
Manrope
Headings and the wordmark, weights 700 and 800.
Learn AI by building real things.
Inter
Body text, forms and interface, weights 400 and 600.
Every course page shows the fee, duration and format in plain text, so it can be read by people and search engines alike.
| Level | Size | Use |
|---|---|---|
| Hero | 2.1rem to 3.6rem, fluid | Home page headline only |
| H1 | 1.9rem to 3rem, fluid | One per page |
| H2 | 1.5rem to 2.15rem, fluid | Section headings |
| H3 | 1.15rem to 1.4rem, fluid | Cards and sub-sections |
| Body | 1rem, line height 1.65 | Paragraphs |
| Small and tiny | 0.875rem and 0.78rem | Captions, notes, labels |
Fallback stack: system sans-serif (-apple-system, Segoe UI, Roboto, Helvetica Neue, Arial). Headings use sentence case or title case consistently within a page, and are never set all-caps except short labels.
Interface
Buttons, Shape and Elevation
Light-first, premium and minimal: generous white space, soft shadows, rounded corners.
Buttons
One primary button per view. Labels are verbs: "Book Free Career Counselling", "View Course", "Buy Now".
Corner radius
8px small, 14px standard, 22px for large cards, fully round for pills and tags.
Shadows
Soft and low, from a 1px hairline to a wide 48px blur. The orange glow is reserved for primary buttons.
Layout
Content width up to 1160px, 4px-based spacing scale, and mobile-first layouts down to phone width.
Imagery
Photography and Illustration
Do
- Use real photographs of real classrooms, centres, events and consenting students wherever they exist
- Warm, natural light and the orange and white palette, with people doing something rather than posing
- Save as WebP, with descriptive file names such as capstone-demo-day-nagpur.webp
- Write specific alt text, and give images explicit width and height
- Say 'Illustration' in the alt text when an image is generated or illustrative rather than a photo of a real event
Do not
- Put statistics, results or testimonials inside an image, where search engines and screen readers cannot read them
- Present illustrative or generated images as real events, students, employers or outcomes
- Show identifiable people without written consent
- Publish a company logo without written permission
- Describe alumni employers as 'hiring partners' or 'placement partners'. Use 'Where Our Alumni Work'.
Image slots on the site state the exact size and aspect ratio expected, such as 1200 x 800 (3:2) for gallery and feature images, 16:9 for course cards, and 800 x 1000 (4:5) for portraits.
Voice
Voice and Copy Rules
Clear, direct and honest. We write like a good teacher: specific, a little warm, never hype.
How we sound
- Plain words over jargon, and define a term the first time it appears
- Specific over vague: say 'Excel, Power Query and dashboards', not 'powerful tools'
- Outcome-led: what the learner can do afterwards
- Honest about limits and who a course is not for
- Short sentences, active voice, no exclamation marks in body copy
Non-negotiable rules
- Never invent statistics, testimonials, faculty bios, salaries, placement records or client names
- No em dashes. Use commas, colons and full stops. En dashes are fine in ranges (Mon–Sat, 1–5 years).
- Never promise a job or a salary. Say 'placement assistance', and only quote outcomes that are verified and consented.
- Quote fees inclusive of 18% GST
- Say NASSCOM partner for the PGP only
- Disclose AI assistance where it is used, as the editorial policy does
Write this
"Twenty lessons, a graded project reviewed by a human, and a month of doubt support. ₹1,999, all inclusive."
Not this
"Transform your career with our world-class, guaranteed-placement program!"
For how we research, fact-check and correct articles, see the Editorial Policy.
Assets
Downloads
Official files only. Please do not recreate the logo.
Logo, vector (SVG)
Preferred format. Scales to any size.
Logo, PNG 512px
For documents and slides.
Favicon (SVG)
Mark only, for browser tabs.
App icon, 180px
Home-screen icon for iOS.
Official channels: LinkedIn, Instagram, YouTube, Facebook, X and Pinterest.
FAQ
Brand Guidelines FAQ
What are the Fireblaze AI School brand colours?
The primary brand colour is Fireblaze Orange, #FF6B00, used with a lighter orange, #FFA14A, in the brand gradient. Text is near-black, #111111, on white, with #0B0B0D for dark sections. Purple, #7B61FF, is a secondary accent used sparingly for AI-related elements. The logo mark itself is filled with #FF812E.
Which fonts does Fireblaze AI School use?
Manrope for headings and the wordmark, in weights 700 and 800, and Inter for body text, in weights 400 and 600. Both are free Google Fonts. System sans-serif fonts are the fallback.
How should the Fireblaze AI School name be written?
Write Fireblaze AI School in full on first mention, with a capital F, a capital A and a capital I and S. In the logo wordmark, the letters AI are set in brand orange. The legal entity is Fireblaze Technologies Private Limited, and the school is a unit of it.
Where can I download the Fireblaze AI School logo?
The vector logo is at /assets/img/brand/logo.svg and a 512 pixel PNG is at /assets/img/brand/logo.png, both linked on this page. Use the vector file wherever possible.
What facts must stay the same everywhere?
Fireblaze AI School was founded on 31 October 2017. It is a NASSCOM partner for its PGP in Data Science and Analytics only, with the partnership confirmed in 2024. It operates three centres in Nagpur: Mate Square, Nandanvan and Sadar. Course fees include 18% GST.
Can partners or students use the Fireblaze AI School logo?
Not without written permission. Email info@fireblazeaischool.in with how and where the logo will appear. Do not alter, recolour, stretch or add effects to it.
What is Fireblaze AI School's rule on statistics and testimonials?
They are never invented. Every number, salary, placement record, testimonial, faculty bio or client name must come from a verified source, and unverified claims are left out or marked as unverified rather than estimated.
Does the site use em dashes?
No. Site copy uses commas, colons and full stops instead. En dashes are acceptable in ranges such as Mon–Sat or 1–5 years.